Occupy Semiotics
The production of knowledge should not be confused with the production of discourse. Contemporary semiotics unfortunately tends to be a set of text-producing algorithms which run on their own steam like mad machines with little concern for empirical constraints.
Today’s students of semiotics are confronted by a grand multi-stream narrative which articulates a catalogue of categories which portends to describe the whole of natural and cultural processes. These axiomatic propositions are marketed as a doctrine grounded on self-evident epistemological truths which are irrefutable, that is, unfalsifiable. Like any set of very general categories it is bound to apply to a vast sample of objects. But does it explain anything? Does it allow us to predict and to control the phenomena which initially prompted this early quest for fundamental knowledge? […]