This began as an exploration of messages in our society. How do we develop these messages? Produce and distribute these messages? What are the aesthetic principles to these messages? I’m searching for a bloodline that rings throughout the entire platform of communication tactics, hoping that the sum is directly reflective when analyzing its parts. I started out thinking about these messages objectively but was quick to realize that when dealing with messages, you’re not just looking at how a sign looks and where it’s placed; you’re dealing with its words and indefinitely words aren’t without their healthy dose of subtext. This isn’t simply an exploration into messages; this is a scope into communication, leading to ideals, leading to communities, leading to humanity. Messages are representative of us, a modern trail of breadcrumbs, leading us to what we hope will manifest itself into validity or some sort of raw truth. […]