Professor Chris Martin introduces his new book on the socio-semiotics of tattoos.         Episode 1   In this series of podcasts, researcher and professor Dr. Chris Martin sits down with the editor […]

Public Journal of Semiotics (PJOS) changes site address

Public Journal of Semiotics (PJOS) changes site address:   Public Journal of Semiotics (PJOS) was established in 2007 by Prof. Paul Bouissac as a nonprofit organization aiming to “publish original research articles in domains […]

Making Sense of the Supermarket

Laura R. Oswald President, Marketing Semiotics Inc. key words: semiotics, culture, brand strategy, culture, consumers, packaging, advertising, emerging markets, food, supermarket In a recent interview for NPR’s SALT (2018), we discussed the challenges facing global food […]

New Issue of Signs & Media (Spring Issue, 2018)

We are glad to announce the publication of the Spring Issue(2018)of Signs & Media, a bilingual (English-Chinese), peer-reviewed semiotic journal. Please feel free to download the PDF Version of Signs & Media: Editor’s […]

In the kingdom of shadows: the semiotics of cinema

By Piotr Sadowski When we are watching a film everything we see consists technically of shadows—insubstantial, fleeting photographic representations of life projected as light effects on a flat rectangular surface of the screen.  Cast shadows […]

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