Semiofest Sessions are an initiative from Semiofest to celebrate Semiotic Thinking in monthly sessions across a range of different formats.
Semiofest Session No 29
FICTIONAL DECODERS
This session will run on Friday, 27th SEPTEMBER 2024 at 14:00 – 15:30 GMT
About this Event
Encountering a talented “decoder” in a work of fiction is entertaining, and for semioticians it can also prove inspiring! Josh Glenn has invited Becks Collins, Whitney Dunlap-Fowler, Eugene Gorny, Rachel Lawes, Chirag Mediratta, and Antje Weißenborn to discuss a few favorite decoders from literature, movies, TV shows, and anime too!
BECKS COLLINS is a freelance semiotician based in London, UK. Using semiotics, cultural insight, and design research, he identifies innovation and communication opportunities to help brands effectively connect with people and culture. He specializes in gender, diversity and inclusion, and sustainability.
WHITNEY DUNLAP-FOWLER is a semiotician and brand strategist specializing in helping clients build culturally intelligent brands. Before founding the consultancy Touch of Whit Creative, Whitney held roles at Kantar Added Value and Kelton Global. In 2020, she founded Insights in Color, a diversity initiative for multicultural market research and insights professionals.
EUGENE GORNY was born in the USSR. He studied in Novosibirsk, Tartu and Prague, received his PhD from Goldsmiths, and was a postdoctoral researcher at Columbia University. He has worked as a teacher, journalist, and semiotics consultant. He’s been based in Thailand since 2012.
RACHEL LAWES is a futurist and marketer with a doctorate in social psychology. She established her commercial practice in 2002 and supplies semiotics to brands around the world. She is the author of Using Semiotics in Marketing, now in a second edition. And Using Semiotics in Retail, which won the prize for Best Book on Sales & Marketing at the Business Book Awards 2023. Rachel is a Fellow of the Market Research Society in the UK
CHIRAG MEDIRATTA integrates semiotics, cultural anthropology, behavioural science, and systems thinking to craft winning strategies through actionable insights and innovative storytelling. He leads Fresh Think Strategy, Research & Branding in India and Canada and teaches cultural research, luxury branding, and applied semiotics.
ANTJE WEISSENBORN is a semiotician and qualitative researcher based in Berlin with 25 years of experience. She has a post-graduate degree in semiotics and has specialized in commercial semiotics and cultural insights, supporting clients in brand strategy, communication and packaging development.
This session is going to be one-of-a-kind and we can’t wait to see you there. Semiofest is a non-profit organisation that relies on kind donations to help us cover our expenses. We recommend a minimum donation of £5.
Thank you.
The Semiofest Team
Be the first to comment