Semiofest Session No 40
NARRATIVE SEMIOTICS
This session will run on Friday, 26th September 2025 at 14H00 – 15H30 (LONDON)
About this Event
Narratives influence our beliefs and actions, even our perception of reality. So when it comes to influencing global perceptions, driving social change, and consolidating symbolic and political power, it’s crucial to use the tools offered by narrative semiotics. Serdar Paktin, host of this session, has invited Sarah Dodge (Ellen MacArthur Foundation) and Laura Jordan Bambach (Uncharted) to unravel the semiotic strategies behind impactful narratives across diverse domains—social activism, design, advertising, marketing, politics—thus allowing us to grasp their profound implications.
LAURA JORDAN BAMBACH is Founder & Chief Creative Officer of Uncharted. For over 20 years, Laura has enhanced the industry through her fresh and pioneering spirit and ideas that are firmly rooted in culture, not advertising. Combining deep technical skill, with her innate human understanding and passion for storytelling, Laura is recognised and awarded globally as a creative innovator and industry leader.
SARAH DODGE is a Strategic Design Manager at the Ellen MacArthur Foundation. Combining her experience in design research and innovation, Sarah uses design at the Foundation to engage with and support organisations in co-shaping a circular future that eliminates waste and pollution, circulates materials, and regenerates nature.
SERDAR PAKTIN is a strategist, sensemaker, and expert in cross-cultural semiotics and cultural analysis. As the founder of Pakt Agency, a consultancy based in London and Istanbul, he helps brands and businesses navigate cultural and sensory codes across Turkey, the MENA region, the UK, and beyond, bridging Western and Eastern perspectives.
This session is going to be one-of-a-kind and we can’t wait to see you there. Semiofest is a non-profit organisation that relies on kind donations to help us cover our expenses. We recommend a minimum donation of £5.
Thank you.
The Semiofest Team
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