The title must deliver the main information contained in the article or report in the form of a short but complete sentence, possibly with an ellipsis which makes the sentence more concise without obscuring its meaning. It must be a clearly articulated statement. Avoid rhetorical questions and the programmatic formulation (“for…”, “toward…”, and the like). Do not use metaphors in your title. No teasers. Keep in mind that most readers will first process the information in this condensed form. But make sure that they are not disappointed if they click to read more. Therefore avoid unsubstantiated hypes.
The article or report must be written in seven short paragraphs at the most and references must be used sparingly. No need to mention books or articles which you consider obsolete or mistaken. Let them be forgotten. Focus on those which are important for your own argument. Give preference to URLs. Be clear and concise. Stay clear of the rhetoric of profundity. No long sentences. Twenty words or so should be the maximum for the longest sentences.
If your material requires more than seven short paragraphs, submit more than one article or report. They will be linked together in the archives. Detailed analyses, data, and relevant quotations and references will also be available in the live archives.
Communicate your contents through visual information whenever possible. A Venn diagram for instance may deliver the same information as a written paragraph and does so intuitively and economically. Use informative rather than merely illustrative images. Limit redundancy to the strictly necessary rate for efficient communication.
Always add a picture of your face with a short caption stating your affiliation, main publication, webpage URL, and email address. If you are reluctant to share your face, send a picture of your latest book.
To be read, we must adapt to the current modes of communication. Information is efficiently delivered through the social media on mobiles, tablets, and whatever will come next. Authors of articles and reports are invited to follow the new SemiotiX guidelines.